South Africa should consider banning the advertising of alcohol, a British expert says. (From IOL)
Professor Gerald Hastings, director of the British Institute of Social Marketing, has recently completed a report on liquor advertising and its effects in Britain.
There was a definite link between alcohol advertising and the drinking habits of young people, he said, speaking during SAfm Radio's After Eight Debate.
There had been a lot of research into the effects of liquor advertising in Britain, which had an "enormous problem" of excessive drinking, particularly among young people.
"It is clear that it encourages young people to start drinking earlier and, when they do start drinking, to drink more.
"On the basis of that, action to regulate advertising has to look at the volume of that advertising ... and reduce that. It is not enough to tinker with the content."
The logical conclusion of the research was that alcohol advertising should be banned, Hastings said.
The Alcohol Industy have developed their own incredible position. Advertising does not bring new people to alcohol, it just changes which brands they drink. Why then spend millions and millions on advertising? All it does then is change which account the money is coming into!
Professor Gerald Hastings, director of the British Institute of Social Marketing, has recently completed a report on liquor advertising and its effects in Britain.
There was a definite link between alcohol advertising and the drinking habits of young people, he said, speaking during SAfm Radio's After Eight Debate.
There had been a lot of research into the effects of liquor advertising in Britain, which had an "enormous problem" of excessive drinking, particularly among young people.
"It is clear that it encourages young people to start drinking earlier and, when they do start drinking, to drink more.
"On the basis of that, action to regulate advertising has to look at the volume of that advertising ... and reduce that. It is not enough to tinker with the content."
The logical conclusion of the research was that alcohol advertising should be banned, Hastings said.
The Alcohol Industy have developed their own incredible position. Advertising does not bring new people to alcohol, it just changes which brands they drink. Why then spend millions and millions on advertising? All it does then is change which account the money is coming into!
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