Today is International Fetal Alcohol Syndrome Disorder day.Alcohol advertising is well funded. Too well funded. £60million for a pretty Peroni ad campaign for instance!!!
SAB, the main driver of the problem, has provided a million rand sponsorship for a thousand FAS children. A R1000 per retarded child? That is what SAB are buying the silence of FASFACTS with.
Read more about FAS here.....
The alcohol industry itself is in denial. The ARA don't mention Fetal Alcohol Syndrome on their industry view points page or anywhere else for that matter.
In the meantime... "drink responsibly"... whatever that means.
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1 comment:
R1000 per child...
pffft....
The initial 18-month campaign, costing about pound stg. 30 million ($60m), was based on La Dolce Vita, Federico Fellini's 1960 film,
Now that's an ad campaign Making beer look sexy!
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