In the past few weeks all 12 clubs in the top tier have put their players through Drink IQ, a programme that provides plenty of information to digest for all who drink, but especially for members of sports clubs. “Coming into the festive season, the time of partying and merriment, is a good time to reinforce the messages,” says Phil Winstanley. (from The TimesOnline)
The project is run by Diageo, the drinks manufacturer. Er, hang on. Is a producer of alcoholic drinks (including Guinness, which sponsors the league) really the best choice for the job of informing people about the dangers of drinking? Winstanley says that independent psychiatric consultants endorsed the scheme, which began as part of in-house training for Diageo employees but was then rolled out in Australia, most notably to the Wallabies, the national rugby team.
The project is run by Diageo, the drinks manufacturer. Er, hang on. Is a producer of alcoholic drinks (including Guinness, which sponsors the league) really the best choice for the job of informing people about the dangers of drinking? Winstanley says that independent psychiatric consultants endorsed the scheme, which began as part of in-house training for Diageo employees but was then rolled out in Australia, most notably to the Wallabies, the national rugby team.
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